I had to chuckle reading the back of the body wash I recently bought. Marketing has invaded the Use Instructions.

"TO USE: Pour a small amount onto a wet bath pouf, a wash cloth or directly into hands and indulge your skin with the rich creamy lather. Rinse off."

The italics are my addition to stress the scourge of marketing on the everyday. Whatever happened to "Lather, Rinse, Repeat"? I can only imagine how marketing can twist other Use Instructions into sales pitches.

"TO OPEN: Pinch opposite sides of back and pull apart, then savor the wonderful aroma of these crisp and delicious potato chips."

"TO TURN ON: Press the button marked 'POWER', sit back and enjoy the mind-numbing entertainment of cable television."

"TO OPERATE: Turn nob to select speed of fan blades, then take pleasure in the cool breeze as it circulates through your soul."